Ebay (EBAY) Becomes A Radio Star

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
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It is not enough that Yahoo! (YHOO) is selling advertising for newspapers and Google (GOOG) is brokering every media type under the sun. Now, Ebay (EBAY) is opening a radio advertising auction business.

The new network will have 2,300 stations and will work through Ebay’s Media Marketplace Web site.

Although it is fine for an auction company like Ebay to auction radio time and a advertising targeting business like the one Google has to auction TV time, it has to make Wall St wonder why the companies do not stick to their own businesses.

Radio and newspapers have been around much longer than the internet. Whatever troubles they have gotten themselves into will not be solved by electronic media purchasing systems. If anything, a more efficient systems will drive rates down. Not exactly what a business with revenue attrition needs.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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