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Microsoft (MSFT) Goes After Google (GOOG) In Search?

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By Douglas A. McIntyre Published
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Microsoft (MSFT) currently only has about 10% of the search market in the US. Google (GOOG) has closer to 50%.

Perhaps Microsoft is not going to take all of this anymore while turtled on its back. According to TechCruch, the world’s largest software company is putting together a team of several hundred engineers to build its next-generation search product. Microsoft has the head of the team that built the company’s Live applications heading the new effort.

If Microsoft can sharply improve the effectiveness of its search product, it may not matter. As The New York Times worte Google is constantly improving its core offering.

Microsoft is also faced with the inertia of a typical web user. Internet consumers have come to believe that Google has the best search features. Convincing them otherwise will be very hard.

Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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