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Investing

Will Google (GOOG) Build Its Own Hardware?

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
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Google (GOOG) needs a lot of server capacity to run all those zillions of search results and billions of YouTube streams. It is safe to say that Google has as many servers as any company in the world. That probably makes it a good customer for chip companies, especially Intel (INTC) and/or AMD (AMD).

Google has decided to buy its own hardware firm, and, from the looks of it, the company may start to cook up its own processors. Today the big search company bought PickStream which is "focused on programming chips called graphics processing units", according to The Wall Street Journal. 

Graphics processors can help improve the level of computing functions in PCs and servers, so, with Google’s expanding need for server units, designing its own guts for them may save money and allow the company’s server farms to work more efficiently.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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