Wal-Mart (WMT) And Facebook Go To School

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By Douglas A. McIntyre Published
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Wal-Mart (WMT) has signed a deal with Facebook that will allow college roommates to use the social network to help decorate their dorms. The users will take a quiz and then match-up their tastes to help create space that each can enjoy. No more lava lamps or "Star Wars’ posters on the wall.

The students who take part in the service will obviously be able to buy their furniture and decorations from WalMart.com. Otherwise, why would Wal-Mart pay Facebook to put the service. up.

It may be hard to find collage students who want to buy items for their rooms from Wal-Mart. It probably does not strike most people as a place that 18-year-olds consider cool or top-of-mind for their campus shopping.

But, Wal-Mart may be more hip than Wall St. realizes. Any investor with sense should believe that the program will not work. That gives it a lot of upside.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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