What If The Market Is Wrong About Starbucks (SBUX)

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By Douglas A. McIntyre Published
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Shares in Starbucks (SBUX) have fallen from $40 last November to about $25 now. The great majority of the market believes that the coffee retailer cannot continue to show 6% or better same-store growth and 20% quarter over last year’s quarter revenue improvement. Analysts expect revenue to move up 21% to $2.42 billion and EPS to move from $.17 last year to $.21 in the most recent quarter.

Wall St. does not believe that Starbucks can keep growing at these rates, at least not in the US. The theory is that there are too many stores. The same sort of theory took McDonald’s (MCD) shares down below $14 in early 2003. That stock now changes hands at $57.

McDonald’s began to sell a wider array of food and beverages, and that helped it improve same-store sales. But, McDonald’s had too many store in the US, too. That is until investor figures out that it didn’t.

Starbucks has added music and food selection to its stores. It has a nifty deal with Apple (AAPL) to sell iTunes in its outlets. And, the company sells pre-packed coffee at supermarkets.

The conventional wisdom is that Starbucks is toast. It years as a growth stock are over. It was a nice idea while it lasted.

Just like McDonald’s in 2003.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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