BUD: An Ethical Lapse By The Board

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By Douglas A. McIntyre Published
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Anheuser-Busch (BUD) is threatened by an InBev takeover like its home city of St. Louis is menaced by the rain-swollen Mississippi. But, BUD took its first step to save itself by rejecting InBev’s $46.3 billion offer. The company’s board thinks it can improve "shareholder value" on its own.

That is not likely and it points to a breakdown in the ethics of board members faced with an rich offer to buy the company they control. No one with an abacus or calculator could possibly make the case that BUD can get its business in order in a way that would push its share price to the level that InBev has on the table.

After InBev announced its assault, BUD’s stock price went as high as $62.72. A look at the company’s share price back to 1983 shows that the value of Anheuser-Busch has never been nearly this high. Over the last two years, the price of the stock has only averaged about $50.

BUD says it could sell off its theme parks and packaging company to try to get the stock up. It could also cut costs. It could have done those things before, but it didn’t.

For the last three years, Anheuser-Busch’s operating income has run about $2.7 billion. It show no signs of rapid growth, which means the market value of the company has not reason to move up.

Boards have a simple ethical obligation to shareholders. At BUD, the board has breached that promise. In his heart of hearts each member knows that if InBev walks away, Anheuser-Busch shares drop back to $50.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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