BUD Board Does The Right Thing, Yahoo! (YHOO) Doesn’t

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By Douglas A. McIntyre Published
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The board at Anheuser-Busch (BUD) did the right thing. It got a offer well above market to sell the company. It fought for more money. When it got the better price. It sold.

BUD stock has been stuck in the mid-$50s for some time. The beer business is OK, but it is hardly a growth industry. With a global recession underway, it is hard to see why InBev wants to buy Bud at such a high price, but, to seal the deal, it upped its offer to $70 a share. Anheuser-Busch was not likely to see its stock at that level for a long, long time. It simply did not have a way to enhance the attractiveness of its business.

Yahoo!’s situation is not dissimilar. Much of its growth is behind it. The company’s last few quarters have been disappointing. It is now a distant No.2 in the search engine market. Much of its revenue comes from the display advertising sector. That market is a modest performer, and it is not one which will take Yahoo!’s earnings up sharply.

Yahoo!’s stock has been trading in the $20 to $30 range for over two years. With quarterly results weakening, the stock is not likely to break $25 very often. Microsoft (MSFT) offered $33 for Yahoo!. The portal company’s board rejected that. Microsoft and activist investor Carl Icahn has come back several times. There has to be a deal over $30 in there somewhere.

Yahoo! is almost certainly not a $30 stock. When it broke off talks with Microsoft, its shares moved down from $33 to under $20.

The Yahoo! board should do what BUD did. Get out with a good price while it still can.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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