Itty-Bitty PCs Attack Computer Company Margins (AAPL)(DELL)(HPQ)(INTC)(RIMM)(NOK)

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By Douglas A. McIntyre Updated Published
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Dell20logoThe PC industry’s race to create smaller and smaller computers to stave off competition from smart phones has begun to backfire.

Intel (INTC) has started making tiny, energy-efficient chips to power the new machines which are meant to be mobile, using WiFi and 3G cellular networks to connect to the .

According to The New York Times. "Some of the big computer companies put a positive spin on the low-cost machines, saying they welcome new categories. But they would just as soon this niche did not take off, given the relatively low profit margins."

After a decade of keeping out of one another’s back yards, PCs and cellular handsets are about to have at it. In the one corner sits Dell (DELL), HP (HPQ), and Lenovo. In the other, Apple (AAPL), RIM (RIMM), and Nokia (NOK), who want to make the newest versions of their smartphones the information and entertainment devices of the future.

In all probability, neither side will win the war because there may well not be one.

Most of what consumers and businesses do on PCs will never be suited to handsets. Extremely modest processor power and dwarf screens will see to that. Video has almost no place on a handset. Neither do spreadsheets, Powerpoint presentations, or large file sizes.

Even a computer which is smallish cannot match a handset which is not much larger than a pack of cigarettes, especially since no one smokes them any more. The handset has become the perfect device for e-mail, voice, and modest viewing of data and small attachments. It is ill-suited handle any more than those features.

At one point, the PC was going to replace the TV. That did not work out either.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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