Suppliers: The Other Catastrophe In The Auto Sector

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By Douglas A. McIntyre Published
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If the federal government puts $15 billion into the car companies, it will have made a start at fixing The Big Three. It may take another $100 billion to finish the job, and, if the recession runs on and the Japanese keep making better cars, the whole rescue could fall apart.

The piece of the car industry puzzle which is not being addressed is what happens if a substantial number of the auto supply firms go under?

According to The Wall Street Journal, "Many suppliers were financially weak going into this crisis and they now face an extended period of extremely slow sales."

The problem is a great example of how the federal government can fix the head of the problem while allowing the body to die. In the end, the two pieces rely on one another for survival. That seems to have been lost in the process.

Two things happen as suppliers disappear. The first is that when they cannot operate, the supply chain is broken and, in many cases, the big auto firms have a lock-up in production. Pieces go into the assembly line, but, lacking some of the critical parts, the finished product does not come out.

The more insidious issue is that with fewer parts companies, the leverage of those left over becomes greater as each day passes. Without the ability to conduct competitive bidding, the car companies are trapped into paying higher prices than the might have in a robust supplier economy. The idea of building vehicles are lower prices gets undermined. One of the essential ingredients of the rescue never takes hold.

If the rescue of America’s car companies gets a promising start, it won’t last long if the related parts of the larger system begin to dissolve.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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