The PR Benefit Of Selling The Corporate Jet: The Financial Harm Of Doing It

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By Douglas A. McIntyre Updated Published
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Cammonopoly_wideweb__430x3250The corporate jet was always a sign that fat cat CEOs were getting special treatment. Some companies even let management fly to vacation spots. Others said their CEOs were at risk for being kidnapped or tarred and feathered. The private plane is a way to avoid that.

Ever since the chiefs of The Big Three flew to Washington, the image of company jets has gotten worse. Why waste shareholder money when executive can fly commercial?

According to the AP, "Six financial firms that received billions in bailout dollars still own and operate fleets of jets to carry executives to company events and sometimes personal trips." That does look pretty bad, but is it?

A new Gulfstream jet, the Rolls Royce of private aircraft, costs around $50 million. That is if there are not gold plated bathroom fixtures. Operating the plane for longer trips costs tens of thousand of dollars–fuel, pilots, the stewardess who eventually marries the CEO.

But, selling corporate jets may actually be worse for shareholders than holding on to them. The market for expensive planes is going away as Middle East and Russian billionaires lose money on falling oil and the extraordinarily rich find most of their Madoff money gone.

Keep the jet or sell it for a $30 million loss?

Keep the jet.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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