The device itself isn’t very different than the old Kindle. But it explains where Amazon sees itself expanding.
By Chadwick Matlin of The Big Money
At first, they hyped it as just a new way to read books. Then, three months ago, Amazon (AMZN) CEO Jeff Bezos paced the stage to announce the second-generation of the Kindle. Its primary purpose, too, was to read books. Sure, it could also deliver blogs, magazines, and newspapers, but just like Amazon’s original business model for its Web site, the Kindle would focus on books first and expand from there.
Wednesday, Bezos was back onstage to announce a new incarnation of the Kindle just three months after unveiling the previous one. The new device is called the Kindle DX—which gives the device the unfortunate and impersonal naming convention of both video games and cars—and it’s meant to do a whole lot more than read books. It’s a wunderdevice that can display textbooks, newspapers, and personal documents.
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