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The Biggest Online Winners And Losers For 2009: EBay Traffic Collapse

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Updated Published
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This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

Some of the largest websites in the country had extraordinary swings in their audiences in 2009. Many of the most well-known web destinations lost large portions of their traffic

Based on data from Hitwise comparing US traffic market share from January to figures from November Ebay (NASDAQ:EBAY) lost 37% of its visitors. Craigslist lost 43% of its traffic, making it the largest loser among the top 25 sites. Neither number is surprising. Ebay’s earnings have been lackluster. Classified postings for apartments and jobs at Craigslist may have been hurt by the recession.

Other sites that had sharp drops in visits include Yahoo! (NASDAQ:YHOO), Yahoo! search, and News Corp’s (NYSE:NWS) MySpace all of which were down more than 20% during the measurement period. The MySpace figure is not surprising. The social network has been losing members to Facebook. Among the top 25 sites, Facebook has the largest gain, up 236%. The Yahoo! figures support data from other research firms covering search traffic. Yahoo! has been losing ground to Microsoft’s (NASDAQ:MSFT) Bing and Google (NASDAQ:GOOG). Google was the most visited of all sites measured by Hitwise and its traffic rose 7%.

Among the largest e-commerce sites, Wal-Mart (NYSE:WMT), the 2oth most visited site among all US destinations, had a 64% increase in visits compared to Amazon (NASDAQ:AMZN), the No. 15 site, which had a 26% increase. Wal-Mart and Amazon are locked in struggle for holiday shoppers and both have cut prices on popular items including e-books and DVDs. Visits to Target.com (NYSE:TGT) were 69% higher. Best Buy (NYSE:BBY) visits rose 23%.

Other notable increases among large sites were MSN, up 58% and YouTube which rose 109%, confirming the trend of improving visits to online video sites.

Sports sites did particularly well. Visits to ESPN.com were up 48%. Yahoo! Sports traffic rose 51%.

Very few people would be surprised by the site among the top 50 that gained the most. Visits to Twitter were up 559%.

Rank Websites Domain 9-Nov 9-Jan Rank-Jan2009 % Change
1 Google www.google.com 6.85% 6.42% 1 7%
2 Facebook www.facebook.com 6.47% 1.93% 5 236%
3 Yahoo! Mail mail.yahoo.com 3.95% 4.75% 2 -17%
4 Yahoo! www.yahoo.com 2.72% 3.52% 4 -23%
5 MySpace www.myspace.com 2.67% 3.53% 3 -24%
6 YouTube www.youtube.com 1.96% 0.94% 10 109%
7 MSN www.msn.com 1.76% 1.12% 9 58%
8 Windows Live Mail mail.live.com 1.71% 1.62% 6 5%
9 Yahoo! Search search.yahoo.com 1.24% 1.56% 8 -20%
10 eBay www.ebay.com 1.00% 1.58% 7 -37%
11 Bing www.bing.com 0.96% N/A DNR NA
12 Gmail www.gmail.com 0.91% 0.90% 11 1%
13 AOL www.aol.com 0.73% 0.27% 24 170%
14 AOL Mail mail.aol.com 0.58% 0.45% 14 28%
15 Amazon.com www.amazon.com 0.49% 0.39% 19 26%
16 Google Image Search images.google.com 0.49% 0.54% 12 -9%
17 My Yahoo! my.yahoo.com 0.48% 0.40% 17 18%
18 Wikipedia www.wikipedia.org 0.43% 0.52% 13 -19%
19 Yahoo! News news.yahoo.com 0.31% 0.38% 20 -20%
20 Walmart www.walmart.com 0.27% 0.17% 36 64%
21 Pogo www.pogo.com 0.25% 0.42% 16 -39%
22 Ask.com www.ask.com 0.25% 0.27% 23 -9%
23 Craig’s List www.craigslist.org 0.24% 0.43% 15 -43%
24 Google maps maps.google.com 0.23% 0.19% 32 22%
25 Bank of America Online Banking onlinebanking-nw.bankofamerica.com 0.22% 0.27% 25 -18%
26 Yahoo! Finance finance.yahoo.com 0.22% 0.27% 26 -19%
27 Tagged www.tagged.com 0.21% 0.14% 42 49%
28 Bank of America www.bankofamerica.com 0.20% 0.22% 27 -8%
29 Chase Online chaseonline.chase.com 0.18% 0.15% 41 24%
30 eBay Motors www.ebaymotors.com 0.17% 0.30% 21 -43%
31 Target www.target.com 0.16% 0.09% 62 69%
32 Yahoo! Address Book address.yahoo.com 0.16% 0.29% 22 -45%
33 MapQuest www.mapquest.com 0.16% 0.20% 31 -22%
34 ESPN www.espn.com 0.16% 0.11% 56 48%
35 PayPal www.paypal.com 0.15% 0.20% 30 -23%
36 Yahoo! Answers answers.yahoo.com 0.15% 0.14% 45 12%
37 Plentyoffish.com www.plentyoffish.com 0.15% 0.21% 29 -27%
38 MSNBC www.msnbc.com 0.15% 0.16% 37 -7%
39 Match.com www.match.com 0.15% 0.06% 95 135%
40 Twitter www.twitter.com 0.15% 0.02% 331 559%
41 CNN.com www.cnn.com 0.14% 0.18% 34 -20%
42 Chase Banking www.chase.com 0.13% 0.12% 52 8%
43 The Weather Channel – US www.weather.com 0.13% 0.18% 33 -28%
44 Google News news.google.com 0.13% 0.13% 50 1%
45 Yahoo! Sports sports.yahoo.com 0.12% 0.08% 74 51%
46 Wells Fargo – Online Banking online.wellsfargo.com 0.12% 0.15% 38 -24%
47 Yahoo! Profiles members.yahoo.com 0.12% 0.05% 132 140%
48 Google Video video.google.com 0.11% 0.05% 128 124%
49 Wells Fargo www.wellsfargo.com 0.11% 0.13% 49 -11%
50 Yahoo! Accounts edit.yahoo.com 0.11% 0.09% 71 28%
51 NetFlix.com www.netflix.com 0.11% 0.12% 53 -8%
52 AOL Search www.aolsearch.com 0.11% 0.08% 82 47%
53 Yahoo! Games games.yahoo.com 0.11% 0.14% 43 -23%
54 Singlesnet www.singlesnet.com 0.11% 0.21% 28 -49%
55 Yahoo! Sports – Fantasy Football football.fantasysports.yahoo.com 0.10% 0.01% 1463 1840%
56 The Internet Movie Database www.imdb.com 0.10% 0.13% 46 -27%
57 BestBuy www.bestbuy.com 0.10% 0.08% 79 23%
58 Fox News www.foxnews.com 0.10% 0.09% 63 2%
59 Photobucket www.photobucket.com 0.09% 0.15% 39 -38%
60 Wachovia Online Services onlineservices.wachovia.com 0.09% 0.11% 55 -13%

 

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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