DJIA 2010: Best Targets Imply 11,455 (BAC, CVX, CSCO, GE, HPQ, INTC, JPM, KFT, PFE, PG, TRV, WMT, XOM, AA, BA, DIA)

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By Douglas A. McIntyre Updated Published
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We have started taking a look at the 30 stocks comprising the Dow Jones Industrial Average to see which stocks had the most implied upside of all DJIA components.  We have taken a snapshot of the “mean price target” of each of the 30 DJIA components based upon Thomson Reuters consensus price targets for a year out.  This list is expanded beyond just the ten with the most upside because there were more than 10 components with expected double-digit returns and because the list was also dominated by financial and energy stocks.  The list of double-digit performance expectations is as follows: Bank of America Corporation (NYSE: BAC), Chevron Corp. (NYSE: CVX), Cisco Corporation (NASDAQ: CSCO), General Electric Co. (NYSE: GE), Hewlett-Packard Co. (NYSE: HPQ), Intel Corporation (NASDAQ: INTC), JPMorgan Chase & Co. (NYSE: JPM), Kraft Foods Inc. (NYSE: KFT), Pfizer Inc. (NYSE: PFE), Procter & Gamble Co. (NYSE: PG), The Travelers Companies, Inc. (NYSE: TRV), Wal-Mart Stores Inc. (NYSE: WMT), and Exxon Mobil Corp. (NYSE: XOM).

As you will sadly see, Alcoa, Inc. (NYSE: AA) and Boeing Co. (NYSE: BA) shares imply more downside than upside as those two stocks are the only DJIA components already trading above their implied one-year consensus mean price targets.  We first looked at the Warren Buffett stocks last week with the most implied upside and decided to run the calculation on the 30 DJIA components for this week.  The implied results show each ticker, the closing price for 2009, the mean price target from Thomson Reuters, the expected percentage price gain derived by the change in Friday’s price to the mean target, and we even included the 52-week trading range of each component.  The results are as follows:

Ticker   Price   Target    Exp.Gain  52 Wk Range
AA    $16.12    $16.02    -0.6%     4.97 – 16.51
AXP   $40.52    $40.68    0.4%     9.71 – 42.25
BA      $54.13    $52.76    -2.5%     29.05 – 56.56
BAC    $15.06    $21.11    40%     2.53 – 19.10
CAT    $56.99    $61.81    8.4%     21.71 – 61.28
CVX    $76.99    $85.80    11.4%     56.12 – 79.82
CSCO   $23.94    $27.18    13.5%     13.61 – 24.83
DD      $33.67    $35.17    4.4%     16.05 – 35.62
DIS     $32.25    $32.61    1.1%     15.14 – 32.75
GE      $15.13    $17.33    14.5%     5.87 – 17.52
HD     $28.93    $30.66    5.9%     17.49 – 29.44
HPQ   $51.51    $59.21    14.9%     25.39 – 52.95
IBM   $130.90    $136.05    3.9%     81.76 – 132.85
INTC  $20.40    $24.04    17.8%     12.05 – 21.27
JNJ     $64.41    $66.80    3.7%     46.25 – 65.41
JPM    $41.67    $53.53    28.4%     14.96 – 47.47
KFT     $27.18    $31.90    17.3%     20.81 – 29.84
KO       $57.00    $62.38    9.4%     37.44 – 59.45
MCD    $62.44    $67.71    8.4%     50.44 – 64.75
MMM  $82.67    $90.53    9.5%     40.87 – 84.32
MRK    $36.54    $39.28    7.5%     20.05 – 38.42
MSFT  $30.48    $32.75    7.44%     14.87 – 31.50
PFE     $18.19    $20.37    12%     11.62 – 18.99
PG      $60.63    $67.19    10.8%     43.93 – 63.48
T          $28.03    $29.96    6.8%     21.44 – 29.46
TRV    $49.86    $56.82    13.9%     33.07 – 54.47
UTX    $69.41    $76.06    9.5%     37.40 – 70.89
VZ        $33.13    $34.23    3.6%     26.10 – 34.76
WMT    $53.45    $60.09    12.4%     46.25 – 57.51
XOM    $68.19    $79.29    16.2%     61.86 – 82.73

We ran an average of the “mean price targets” to get an implied consensus upside for the DJIA in 2010.  If we average out all of the components, then we end up with an average consensus expected gain of 10.3% for 2010.  But then if we eliminate the two expected negative return components and remove the two major banks with an expected gain of 28% and 40% then our expected average gain per component is 9.4%.

We wanted to assign this for a fixed price on the DJIA for 2010, but there is just one problem here.  The DJIA is a price-weighted index that cares not about market capitalization.  The only matter is the share price of each stock, and almost all DJIA components pay a regular dividend and a stock split or a further index component change will change all of the component weightings. So to be fair, we have taken an average of the averages and assigned an average implied upside of 9.85% for all DJIA components.  If this were to be uniform and were not distracted by companies with larger share prices moving up more or less than the lower priced stocks, then the closing price of $10,428.05 for 2009 would imply a DJIA price of approximately $11,455.21 for 2010.  As for the DIAMONDS Trust (NYSE: DIA) this implies an upside target of roughly $114.32 for the same period and not taking any index/ETF price tracking changes into account.

We have already given some caveats here.  First and foremost, if we used the formal price targets and new implied weightings and backed out dividend payments then we’d end up with a slightly different figure.  More importantly, research departments go almost dark in the last two weeks of any given calender year and there are gaps of coverage updates at the end of the year.  And that being said, price targets at major research firms often get updated throughout the first weeks of a new calendar year.  So toward the end of January we would consider revisiting this to look for new implied targets.  We did not include P/E ratios as we normally would since this is the same sort of screen which many value investors would use.  The last caveat is also the most irritating one: analysts are fickle and wishy-washy when it comes to price targets, so all of these figures will vary with the direction of the stock market performance.

I would like to personally invite you to join in with the thousands of readers on our free daily email distribution list from 24/7 Wall St. to hear about ongoing day trader and options trader alerts, analyst upgrades and downgrades, stock and market rumors, Buffett and guru investor news, M&A and IPOs, and more.

JON C. OGG
January 4, 2010

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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