YouTube Viewership Hits Record: A Fool And His Time Are Soon Parted

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Updated Published
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The average American clearly does not have a way to make constructive use of his time. Over the course of a month, he watches 100 videos on YouTube. At least that is the conclusion of internet research firm comScore.  YouTube is owned by Google Inc.

In the US, “Nearly 183 million viewers watched an average of 186 videos per viewer during the month of May. Google Sites attracted 144.6 million unique viewers during the month (101.2 videos per viewer”, the research firm reported.Among the top videos running on YouTube are “Crazy Beach Psycho!” and “Annoying Orange Picture Contest Winners”. A video of a child biting his brother called “Charlie bit my finger again” is the all time ratings leader and has been watched over 200 million times, which says everything people need to know about popular culture.

During May, YouTube had more than 14.6 billion videos viewed, followed by Hulu, a premium content site that actually shows videos with professional actors.

The stats:

Top U.S. Online Video Content Properties* by Videos Viewed
May 2010
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Videos (000) Share of
Videos (%)
Total Internet : Total Audience 33,950,891 100.0
Google Sites 14,628,095 43.1
Hulu 1,174,844 3.5
Microsoft Sites 642,027 1.9
Vevo 430,257 1.3
Viacom Digital 346,755 1.0
Yahoo! Sites 336,314 1.0
CBS Interactive 333,189 1.0
Turner Network 331,897 1.0
Fox Interactive Media 328,492 1.0
Facebook.com 245,120 0.7
Top U.S. Online Video Content Properties* by Unique Viewers
May 2010
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Unique Viewers (000) Average Videos per Viewer
Total Internet : Total Audience 182,918 185.6
Google Sites 144,550 101.2
Yahoo! Sites 46,031 7.3
Vevo 45,579 9.4
Facebook.com 45,492 5.4
Fox Interactive Media 44,266 7.4
Hulu 43,541 27.0
CBS Interactive 41,028 8.1
Microsoft Sites 39,416 16.3
Turner Network 35,307 9.4
Viacom Digital 34,572 10.0

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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