S&P 500
7,226.20
+0.01%
Dow Jones
49,494.60
-0.62%
Nasdaq 100
27,685.40
+0.66%
Russell 2000
2,804.78
-0.02%
FTSE 100
10,364.50
0.00%
Nikkei 225
59,260.50
-0.78%

Investing

Apple iPad Sinks Amazon.com Kindle In E-Reader War

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Updated Published
Follow 24/7 Wall St. on Google
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

It was always Amazon.com’s (NASDAQ: AMZN) dream that its Kindle could hold off the Apple (NASDAQ: AAPL) iPad’s incursion into the e-reader market. The problem is that the Kindle does one thing. The iPad, on the other hand, does nearly an infinite number of things, is made by Apple, and can use tens of thousands of applications from the App Store. The Kindle is a book with a screen.

New research from ChangeWave shows that the Kindle’s leading position in the market is slipping.

“The Amazon Kindle (47%; down 15-pts) is hanging on to a rapidly diminishing lead over the Apple iPad (32%; up 16-pts) among current e-Reader owners. However, the iPad’s share of the overall market has doubled since the last time ChangeWave surveyed e-Reader owners in August,” the study says.

The problem is made worse by the fact that customer satisfaction with the iPad is much higher than the Kindle. iPad owners who are “very satisfied” with their machines number 75%. The same number for the Kindle is 54%

The last valuable data from the research is that the Barnes & Noble (NYSE: BKS) Nook and Sony (NYSE: SNE) Reader might as well drop out of the race completely. Taking into account the research’s margin of error, hardly anyone owns the Barnes & Noble and Sony products and virtually no one has an opinion about them.

-Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

Featured Reads

Our top personal finance-related articles today. Your wallet will thank you later.

Fed’s Rate Freeze Could Sting for Social Security Recipients
Maurie Backman |

Fed’s Rate Freeze Could Sting for Social Security Recipients
'Convert $100,000 a Year to Get Them to the Top of the 22%': The Roth Plan for a Couple With $2.3M in 401(k)s
Jeremy Phillips |

'Convert $100,000 a Year to Get Them to the Top of the 22%': The Roth Plan for a Couple With $2.3M in 401(k)s

Continue Reading

Paul Ausick |

Can Anything Stop the iPad? (AAPL, GOOG, AMZN, SSNLF, BKS)

Since its introduction just over two years ago, the iPad from Apple Inc. (NASDAQ: AAPL) has either been the only…
Douglas A. McIntyre |

Apple iPad Satisfaction And Future Demand Soar

From 24/7 Wall St. partner Investor Place Back in our February Apple iPad survey report we found “The pre-launch demand…
Douglas A. McIntyre |

The iPad Passes The Kindle

Recent research shows that the number of Apple Inc. (NASDAQ: AAPL) iPads has passed the number of Amazon.com (NASDAQ: AMZN)…
Douglas A. McIntyre |

Consumer Purchase Plans: iPad Trumps Kindle

Research that tries to forecast consumers’ buying plans is notoriously inaccurate. It is hard to determine what someone will buy if…
Douglas A. McIntyre |

Barnes & Noble, Hurt By Kindle, Offers Incentive

There are many estimates of the size of the e-reader market and which companies have the most market share. Amazon.com…
Douglas A. McIntyre |

Kindle: Hostage To Its Own Fame

Amazon (NASAQ: AMZN) announced that it would begin to sell its Kindle digital  book reader in some Target (NYSE: TGT)…
Douglas A. McIntyre |

Will Sony Buy NOOK? Big Value For Barnes & Noble

courtesy Barnes & Noble Inc.Barnes & Noble (NYSE: BKS) lost 29% of its market cap on news that it might…
Douglas A. McIntyre |

Another Fantasy of Barnes & Noble’s Renewal

courtesy Barnes & Noble Inc.Barnes & Noble Inc. (NYSE: BKS) believes that a light, high-definition version of its Nook e-reader…
Douglas A. McIntyre |

Amazon.com E-Reader Sales Leap: The Death Of Print

Print, which has been on the heart and lung machine for more than a decade, may finally be ready to…

Top Gaining Stocks

Cboe Global Markets
CBOE • Vol: 1,568,143
New Pluto Global
PSKY • Vol: 12,285,993
Seagate Technology
STX • Vol: 7,378,346
Oracle
ORCL • Vol: 26,317,675
Datadog
DDOG • Vol: 6,247,779

Top Losing Stocks

LKQ
LKQ • Vol: 4,367,433
Clorox
CLX • Vol: 13,260,523
Stryker
SYK • Vol: 4,519,455
Mohawk Industries
MHK • Vol: 1,859,865
Amgen
AMGN • Vol: 3,818,618