GM Loses Out, Again

By Douglas A. McIntyre Published Dec 28, 2:12PM EST

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GM’s (NYSE: GM) stock rose 3% to $35.65 on positive comments about the car company from Barclays Capital and Credit Suisse. The optimistic outlook was premature.

GM is expected to lose more market share in the US this month according to research firm Truecar. The No.1 American manufacturer’s portion of the market will drop to 19% from 20.1% in December last year. The reason for the weakness is that GM’s unit sales are forecast to rise only 1.9% from December last year to 210,197 in the current month.

Ford (NYSE: F) will hold its market share about steady with last year at just above 17%. Chrysler’s share will also be flat at approximately 8.5%.

The big loser in December sales is expected to be Toyota Motor (NYSE: TM) which has not been able to escape damage done to its brand by recalls. Toyota’s December domestic market share is expected to drop from 15.1% compared to 18.3% in the same period last year.

The large net winner is sales is South Korea’s Hyundai/Kia which has taken the place as the “low cost, high quality” from the large Japanese car companies. The firm’s market share in December is expected to be 8% compared to 5.3% last year. At that level, it would pass Nissan in terms of US sales.

Douglas A. McIntyre

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.