E-Commerce activity continued to surge, and outpace bricks-and-mortar sales.
Comscore reported
holiday season retail e-commerce spending for the first 39 days of the November – December 2011 holiday season. For the holiday season-to-date, $24.6 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week (week ending Dec. 9) reached $5.9 billion in spending, an increase of 15 percent versus the corresponding week last year, with 3 days surpassing $1 billion. For the holiday season-to-date, six individual days have surpassed the billion dollar threshold, led by Cyber Monday at $1.25 billion.
The news is almost certainly good for Amazon.com (NASDAQ: AMZN) and the retail companies with large online presences like Walmart (NYSE: WMT) and Target (NYSE: TGT). It is problem for firms like Barnes & Noble (NYSE: BKS) which is in the process of competing in the e-reader and e-book business.
At this point it appears that e-commerce will rise by at least the 15% for the balance of the year.
