The Amazon (NASDAQ: AMZN) Kindle Fire, flagship of the e-commerce sites holiday products may have design flaws. Some of the products have been returned to Amazon. One of the issues has to do with volume control. Another related to the length of touchscreen reaction.
The New York Times writes that
“I feel the Fire is going to be a failure,” Mr. Nielsen, of the Nielsen Norman Group, a Silicon Valley consulting firm, said in an interview. “I can’t recommend buying it.”
It is hard to underestimate the Fire’s importance to Amazon. It is the basis of the company’s competition with the Apple (NASDAQ: AAPL) iPad. Many analysts believe that Amazon is the only company that can challenge Apple because of the breadth of the audience its site brings. Amazon has also has great success with the base version of the Kindle.
Amazon.com announced that Black Friday sales of the Kindle rose 4x compared to last year. That pace will not continue if the Kindle has product flaws