The government of Iran is resuming its efforts to remove Barbie dolls from the country’s store shelves. The popular dolls, made by Mattel Inc. (NYSE: MAT), have been banned in Iran for more than 10 years, but enforcement has been slack. The ban is part of an effort by the government to eliminate Western culture from the country.
Now the government of the Islamic republic is stepping up enforcement, closing shops that have been selling the dolls. MarketWatch reports that dozens of shops have been closed.
The move doesn’t appear to be having a large impact on Mattel stock, which is trading down -0.24% at $28.60 in a 52-week range of $22.70-$29.40.