RIM Replaces CEOs, but Too Late

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By Douglas A. McIntyre Updated Published
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After a series of management mistakes that cost Research In Motion (NASDAQ: RIMM) its lead in the global smartphone business, and over 80% of its market value, the firm’s long-time co-CEOs were pushed out in favor of firm’s COO. It may not save the company from a takeover or further downward spiral, but new management is the only slim chance that RIM has.

Thorsten Heins was made president and chief executive and joined the board. Mike Lazaridis, former co-chair and co-CEO, has become vice chair of RIM’s board. His peer, Jim Balsillie, remains a member of the board.

Research in Motion held the clear lead in the global smartphone business from the time it launched the BlackBerry in 1999 until three years ago. Then Apple’s (NASDAQ: AAPL) iPhone and an army of Google (NASDAQ: GOOG) Android-based smartphones began to gain share. RIM had 20% of the world’s smartphone sales two years ago, by some estimates. That number has fallen by at least half.

In the last year, RIM’s earnings prospects have fallen consistently. It entered the competitive table PC market a year ago with its PlayBook tablet, but sales were so poor the company took at $485 million third quarter write-off.

RIM’s problem now is that the appointment of one person is too little, and much too late. Apple has too large a lead, and firms that include Samsung and HTC are also remarkable successes. RIM has no set of new features or services to launch to get it back business in a sector in which product advances come in months and not years.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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