The thirst for drink is up overseas. The Distilled Spirits Council made two announcements it believes are important. The first might be. Distilled spirits took more market share from beer in the US last year. The second announcement most certain is critical to the industry. Exports rose 16.5% last year
The organization announced that
Distilled spirits exports exceeded one billion dollars for the fifth consecutive year, reaching a projected record $1.34 billion in 2011 (based on 11-month totals). Total spirits exports grew 16.5% over the preceding year, while American whiskey — 69% of total exports — grew 13.6%.
An ongoing trend towards open markets and sensible transparent regulations, as well as a focus on communicating the heritage of the products in new markets, contributed to the trade growth. Among significant trade victories in 2011 were the passage of the U.S.- Korea Free Trade Agreement, which will eliminate the 20% tariff on Bourbon/Tennessee Whiskey upon implementation of the agreement, and the World Trade Organization’s final ruling that the Philippines’ excise tax on distilled spirits is discriminatory and in violation of WTO rules.