Microsoft scored a hit in video game sales during 2011. According to MarketWatch,
The Xbox 360 from Microsoft was the best-selling home videogame console last year in the U.S. market, moving a total of 7.3 million units for the year — about 62% more than the units sold by its two main competitors.
That has not stopped Nintendo, once the leader in global video game sales, from fighting back. Itlost is first place as the Wii aged and was overtaken in most regions by the Sony (NYSE: SNE) PS3 and Microsoft (NASDAQ: MSFT) Xbox 360. Nintendo has moved back into a strong position in the US video game market. The Japanese company said it has sold 4.5 million of its new DS3 product in America since it was launched. Nintendo has released several games for the console that have increased demand as well. But, Nintendo will almost certainly face sales pressure as the end of the year approaches and holiday sales become critical to each of the three console companies. Microsoft and Sony have dropped prices on their products before as they tried to elbow Nintendo out of the market. The price of the DS3 will drop as it attempts to match the price points of its competitors. And, with that, margins will fall.
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