Procter & Gamble (PG) Succession Plan Won’t Fill CEO Job with Strong Candidate

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

The Procter & Gamble Co. (NYSE: PG) board will set a competition among four senior executives to replace new CEO A. G. Lafley, who has been chief executive officer before and has been brought back to turn around the company. The plan has a deep flaw. Each of the candidates has been around long enough to have been involved in the debacle that got P&G in trouble in the first place. The consumer goods company needs to go outside its current management ranks to find an executive who has not been involved with past mistakes and can bring new expertise and a new perspective.

The Wall Street Journal reports on the P&G CEO succession plan:

The four sector president spots are expected to be filled by executives who are currently two levels down from the CEO. The candidates for those spots include Melanie Healey, group president of North America; David Taylor, group president of global home care; Martin Riant, group president of global baby care; Giovanni Ciserani, group president of global fabric care; and Deborah Henretta, group president of global beauty care, people familiar with the matter said.

Of course, the board has to claim it will look outside, but the inside slate of candidates means that directors believe they can find the right person internally. The previous CEO was picked through a similar, failed process. Ousted Robert McDonald was Lafley’s number two, some indication of the board’s myopia.

Yet another bad sign about the possible success of the CEO replacement process is that it is certainly supported by key director W. James McNerney Jr., the failed CEO of Boeing Co. (NYSE: BA). At P&G, he is current presiding director, chair of the Compensation & Leadership Development Committee and a member of the Governance & Public Responsibility Committee. McNerney has been a director since 2003 and was critical in picking McDonald.

The belief that internal candidates are the best ones speaks to a high level of arrogance. Leaving aside executives from direct rivals like Unilever PLC (NYSE: UL) and Colgate-Palmolive Co. (NYSE: CL), there have to be a handful of other executives who currently run consumer-facing product public corporations with large lines of global brands. The universe must run to at least a dozen.

If P&G does pick an internal candidate to take its top job, it will have reached into its past, instead of choosing someone with the skills to transform the company to a more promising future.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

Continue Reading

Top Gaining Stocks

CBOE Vol: 1,568,143
PSKY Vol: 12,285,993
STX Vol: 7,378,346
ORCL Vol: 26,317,675
DDOG Vol: 6,247,779

Top Losing Stocks

LKQ
LKQ Vol: 4,367,433
CLX Vol: 13,260,523
SYK Vol: 4,519,455
MHK Vol: 1,859,865
AMGN Vol: 3,818,618