Boeing’s Loser CEO Judges P&G Chief

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By Douglas A. McIntyre Published
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If Bloomberg’s reporters are correct, Boeing’s (NYSE: BA) CEO James McNerney, who is also chairman of the Procter & Gamble (NYSE: PG) board of directors compensation and leadership development committee, has pressed to oust Robert McDonald, the consumer products firm’s chief executive. McNerney’s pressure is outrageous, given his own tenure as Boeing’s head.

Since McNerney joined Boeing, its shares have performed no better than the Dow Jones Industrial Average. As a matter for fact, the stock has dropped 15% over the past five years. Boeing has blundered enough since McNerney became CEO that it is a wonder he has kept his own job.

McNerney objects to the fact that McDonald has dropped earnings estimates three times over the past year. McNerney has conveniently forgotten that Boeing revised its earnings down in early 2009. Boeing also dropped earnings projections in 2003. The multiple delays of the Boeing 787 Dreamliner flagship are the stuff of mismanagement legend. McNerney should have been dismissed long ago, if earnings and executive performance are the primary yardsticks.

One problem that P&G’s board has with the McDonald issue is that its board members erred when they made McNerney one of the primary judges of McDonald’s performance. Because of McNerney’s own performance, the board should have named another of its members to act as head of its compensation and leadership development committee.

McDonald’s tenure as the chief executive of P&G may have been marred by slow sales growth and disappointing profits. The steward of one of the great corporate brands in the world probably should have done better. Ultimately, if P&G has not lived up to its promise, McDonald deserves the blame. And underperformance may cost him his job.

If the board does fire McDonald, it will be a great shame that McNerney is one of the judges.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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