Twitter Face-Lift Shows the World Is Going Mobile

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By Trey Thoelcke Published
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Twitter is getting a face-lift. And the new look of its website resembles the company’s mobile apps for iOS and Android. This is just one more reminder that the world of the old-school PC is dead, replaced by a world of mobile devices and Internet on the go.

In the Twitter redesign, users’ names, profile pictures and follow lists have been moved to the left. The compose box is now in line, rather than popping out in a separate window. However, there is an option to pop it out, if users prefer it that way. Some icons have been changed, but no new features were added.

Back in December, the mobile apps got their own upgrade to the way photos and direct messaging are handled.

The decision to make the website resemble the mobile apps may have been a no-brainer for Twitter Inc. (NYSE: TWTR), because that is where its users are going. The company said that in the three months that ended last September, some 76% of Twitter’s 231.7 million average messages came from a mobile device, compared to 69% in the same time period in 2012.

Twitter had one of the most exuberant initial public offerings of last year, but more and more analysts and investors came to see the stock as overvalued by the end of the year. Now the share price is down more than 14% year to date. It may take more than a face-lift to change that. Twitter needs to come up with a way to please advertisers and to make a profit. Going where the users are may be a good start.

Photo of Trey Thoelcke
About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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