Stocks were lower on Monday across the board on profit taking, but investors have already bid futures higher on Tuesday. It is also no secret that the market is at all-time highs. The bull market is now nearing nine years old, and the trend that has prevailed for more than five years is that investors keep finding new reasons to buy stocks after each market sell-off. Those same investors are also hunting for new investing and trading ideas to generate gains and income ahead.

24/7 Wall St. reviews dozens of analyst research reports each day of the week to find new investing and trading ideas for our readers. Some analyst reports and research notes cover stocks to buy, and others cover stocks to sell or to avoid.

Consensus analyst price target data and valuation metrics are from the Thomson Reuters sell-side research service. Additional color and commentary has been added on most of these daily analyst calls.

These were the top analyst upgrades, downgrades and other research calls from Tuesday, October 31, 2017.

Axalta Coating Systems Ltd. (NYSE: AXTA) was raised to Buy from Hold and the price target was raised to $37 from $29 at Vertical Research in the wake of Akzo Nobel and the company confirming merger talks. This was after a big pop on Friday, and after a 2.2% sell-off to $32.43 on Monday. Axalta has a consensus analyst target price of $33.06, and RBC had raised its target to $37 from $32 on Monday.

Baidu Inc. (NASDAQ: BIDU) was reiterated as Outperform and the price target was raised to $295 from $250 at Oppenheimer. It has a 52-week trading range of $159.54 to $274.97, and its consensus target price is $260.70.

Cypress Semiconductor Corp. (NASDAQ: CY) was downgraded to Equal Weight from Overweight with a $17 price target (versus a $16.31 prior close) at Barclays. The stock was up 1.2% on Monday and was indicated down 2.6% at $15.88 on Tuesday. The consensus target price is $18.33, and the 52-week range is $9.63 to $16.34.

Merck & Co. Inc. (NYSE: MRK) was down another 6% at $54.71 on Monday, but it was indicated to open marginally higher on Tuesday. Merck was raised to Hold from Underperform at Jefferies after a wave of downgrades were seen in the past couple of days. Jefferies noted that its negative view had been based on the overly bullish consensus regarding the durability of Keytruda’s growth prospects, and the sharp drop in the shares now removed the expected downside. Merck has a 52-week range of $54.41 to $66.80.

Microsoft Corp. (NASDAQ: MSFT) was raised to Buy from Hold with a $95 price target at Argus. This is after last week’s solid earnings created waves of Microsoft analyst target hikes. Argus believes that the company is well positioned to grow commercial revenue as the process of digital transformation continues, and it sees Azure cloud services, Dynamics CRM and Office 365 as primary growth drivers. Microsoft has a 52-week range of $57.28 to $86.20.

Switch Inc. (NYSE: SWCH) was started as Neutral at Citigroup and started as Market Perform at Raymond James. BMO Capital Markets started it as Outperform with a $23 price target, and BTIG started it as Buy with a $22 price target. Credit Suisse started Switch as Outperform with a $22 target price. Switch shares were up 1.9% at $19.35 on Monday, but the stock was indicated down 1.8% at $19.00 on Tuesday.

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Other key analyst calls were seen as follows:

Aduro BioTech Inc. (NASDAQ: ADRO) was started as Outperform with a $15 price target (versus an $8.25 close) at Oppenheimer.

Camping World Holdings Inc. (NYSE: CWH) was reinstated as Outperform with a $45 price target at Credit Suisse.

Cerner Corp. (NASDAQ: CERN) was raised to Outperform from Neutral at Robert W. Baird.

Embraer S.A. (NYSE: ERJ) was downgraded to Neutral from Overweight with a $21 price target (versus an $18.83 close) at JPMorgan. This is less than a week after a very positive Credit Suisse report, but the American depositary shares were down 2.1% on Monday and were indicated down another 1.4% at $18.57 on Tuesday.

Heron Therapeutics Inc. (NASDAQ: HRTX) was started as Outperform and assigned a $27 target price (versus a $15.38 close) at Oppenheimer. Heron shares were indicated up 7% at $16.50 on Tuesday, in a 52-week range of $12.21 to $20.85.

Iconix Brand Group Inc. (NASDAQ: ICON) was downgraded to Neutral from Buy with a $2 price target (versus a $1.85 close) at Roth Capital.

Interpublic Group of Companies Inc. (NYSE: IPG) was downgraded to Hold from Buy at Argus after recent earnings disappointed.

Nautilus Inc. (NYSE: NLS) was downgraded to Hold from Buy with a $16 price target (versus a $16.30 close) at SunTrust Robinson Humphrey.

Nexstar Media Group Inc. (NASDAQ: NXST) was started with a Buy rating and assigned a $79 price target (versus a $62.80 close) at FBR Capital Markets.

Novavax Inc. (NASDAQ: NVAX) was raised to Buy from Neutral at Citigroup. The shares closed down almost 3% at $1.02 on Monday but were indicated up 11% at $1.14 on Tuesday after the analyst call. Its 52-week range is $0.73 to $1.78 and the market cap before the pop was just $295 million.

Ollie’s Bargain Outlet Holdings Inc. (NASDAQ: OLLI) was started as Overweight and assigned a $53 price target (versus a $43.45 close) at Stephens.

Omega Healthcare Investors Inc. (NYSE: OHI) was downgraded to Hold from Buy at Stifel.

Omnicom Group Inc. (NYSE: OMC) was raised to Buy from Hold with a target price of $82 at Argus.

Sinclair Broadcast Group Inc. (NASDAQ: SBGI) was started as Buy with a $43 price target (versus a $31.35 close) at FBR Capital Markets.

Tyson Foods Inc. (NYSE: TSN) was started as Overweight and assigned an $82 price target (versus a $71.47 close) at KeyBanc Capital Markets.

Monday’s top analyst upgrades and downgrades were in AMD, Chevron, General Motors, Intel, Merck, Nokia, Under Armour and many more.

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