Comcast Offers to Buy Sky for $31 Billion, Diversify Overseas

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By Douglas A. McIntyre Updated Published
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Comcast Offers to Buy Sky for $31 Billion, Diversify Overseas

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Rupert Murdoch’s Twenty-First Century Fox Inc. (NYSE: FOXA) intends to buy U.K.-based satellite content company Sky and then pass it on to Walt Disney Co. (NYSE: DIS) in a sale of most of Fox’s assets. Comcast Corp. (NASDAQ: CMCSA) means to upset those plans. It offered $31 billion for Sky today.

The Disney offer for Fox assets has been valued at $52.4 billion

The U.S. cable and entertainment company disclosed:

Comcast Corporation today published a Rule 2.4 announcement (under the City Code On Takeovers And Mergers (the “Code”)) regarding a possible offer which is a superior cash proposal to acquire Sky. Sky is a leading consumer entertainment company in Europe, providing exceptional entertainment and communications services primarily in the UK, Germany, and Italy.

Comcast’s announcement of a superior cash proposal of £12.50 per share represents a 16% increase in value over the existing 21st Century Fox offer for Sky. Comcast’s superior cash proposal implies an equity value of $31bn (£22bn) for Sky.

A combination would bring attractive financial benefits to Comcast shareholders, and is expected to be accretive to Comcast’s free cash flow per share in year one.

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Comcast currently has its major operations concentrated in the United States. These include its Xfinity cable and broadband business, NBCUniversal, which has entertainment and news assets, and a division that offers enterprise broadband services to businesses. The concentration of businesses within the United States may be a primary driver of the Comcast decision.

In 2017, Comcast had revenue of $84.5 billion, up 5.1% from 2017. Earnings adjusted for income tax changes in 2017 rose 18% to $2.06 per share. Cable revenue was $52.5 billion for the year. NBCUniversal revenue was $33 billion. Sky would make Comcast a multinational company for the first time.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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