JC Penney Warned It Could Be Kicked Off New York Stock Exchange

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By Douglas A. McIntyre Updated Published
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JC Penney Warned It Could Be Kicked Off New York Stock Exchange

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J.C. Penney Co. Inc. (NYSE: JCP) has broken a key rule for being listed on the New York Stock Exchange (NYSE). Its average closing share price has not been above $1 over a 30-day period, which ended on August 6. Now, the company must get that share price above $1 for a set period, or do a reverse split to move the price higher. Such a split needs to be recommended by the board and voted on by shareholders.

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The NYSE rules for continuing to trade on the exchange are complex:

The Company can regain compliance with the minimum share price requirement at any time during the six month cure period if, on the last trading day of any calendar month during the cure period or on the last day of the cure period, the Company has a closing share price of at least $1.00, and an average closing share price of at least $1.00 over the 30 trading-day period ending on such date. If the Company effectuates a reverse stock split following stockholder approval at its next meeting of the stockholders to cure the condition, the condition will be deemed cured if the price promptly exceeds $1.00 a share, and the price remains above that level for at least the following 30 trading days.”

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J.C. Penney’s fortunes are such that its stock trades at $0.64 now, down 7% after the NYSE announcement. The shares have been below $1 for much of the past six months. Over the past five years, they are down 93%.

The company’s financials have been deeply troubled, and it continues to close stores. It plans to shut another 27 stores this year.

These are the 18 other retailers closing stores this year.

In its most recent quarter, J.C. Penney lost $154 million on revenue of $2.56 billion.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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