Nike Prepared to Cut Jobs as CEO Gets $45 Million Payday

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By Douglas A. McIntyre Updated Published
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Nike Prepared to Cut Jobs as CEO Gets $45 Million Payday

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Nike Inc. (NYSE: NKE | NKE Price Prediction) lost $790 million in the most recent quarter, due to the effects of COVID-19. It did what most retailers have done recently. It either cut jobs or plans to do so. Part of Nike’s comment on the program is that it wants to begin “building a flatter, nimbler company.” Almost certainly, thousands of Nike workers will be pushed out the door. Nike’s new CEO, John Donahoe, on the other hand, has done astonishingly well. When he joined Nike in January, he received a “signing bonus” worth as much as $45 million in cash and stock. He may make as much as $18.5 million in his first year on the job.

The median pay for Nike employees last year was $25,386.

Families of four with an income of $26,200 or less live below the poverty line.

For the quarter that ended May 31, Nike did have a brutally bad quarter. Revenue fell 38% to $6.3 billion. Ninety percent of its stores were closed for eight weeks due to the pandemic. As of the earnings announcement, 90% of Nike’s stores were open. Its retail traffic was improving. Nike’s balance sheet was in outstanding shape. It had $8.3 billion in cash and cash equivalents.

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Donahoe can fairly say the company was not run well prior to the pandemic. If this was not the opinion of the board, he would not have been hired. He also can fairly claim that a drop in results due to the pandemic is not his fault either. What he cannot say is that he has shared in the pain that will be part of the dismissal of thousands of mostly low-paid workers who will find it extremely difficult to get new positions.

Does Donahoe have a financial or moral obligation to contribute back to the company any of his unbelievable compensation? The answer is no. But he might consider doing it anyway.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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