How celebrity plays its part at COP27

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By Trey Thoelcke Updated Published
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How celebrity plays its part at COP27

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What if, instead of Michael Bloomberg announcing at COP27 on Monday a new plan to help 25 countries in Africa, Asia and Latin America phase out coal by 2040, it had been touted by, say, a little-known Indian multibillionaire?

Well, it might have made a few headlines in India, but it’s unlikely it would have made The New York Times and other high-profile news outlets, as did Bloomberg’s announcement.

Yes, big names matter when it comes to news, and climate news is no exception. Microsoft $MSFT magnate Bill Gates, for instance, got headlines (including on Callaway Climate Insights) when a company he founded, TerraPower, announced its plans for a new type of compact nuclear reactor. And the same for initiatives from his Breakthrough Energy Ventures, which backs several green-related initiatives. Meanwhile, you could be sure that Britain’s King Charles III, who already grabbed coverage (including here) with his pre-COP27 confab at Buckingham Palace, would have made a splash had he made his way to Egypt.

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Photo of Trey Thoelcke
About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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