Toyota Turns to Buyback as Stock Falters

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By Douglas A. McIntyre Published
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Toyota Turns to Buyback as Stock Falters

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24/7 Wall St. Insights

What a difference a few months makes. Early this year, Toyota Motor Corp. (NYSE: TM) became the most widely admired global car company as it stayed with hybrids to draw “green” drivers, while its competition spent billions of dollars on electric vehicles (EVs) that did not sell well. Toyota already had the top-selling hybrid in the world, the Prius, which had impressive sales for decades. Its stock price increase has softened, and it has turned to a share buyback to support it.

According to Reuters, Toyota’s planned share buyback through April will be $8.31 billion, up from about 85% of that. Its shares are flat this year. The S&P 500 is up 20%, and General Motors Co. (NYSE: GM) shares are 33% higher.

Is Toyota Falling Behind?

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Is Toyota falling behind?

A significant pressure on Toyota is China. Most international car companies have sales declines there, along with what used to be substantial profits. Several local companies, led by BYD, have most of the market share in the EV segment, which is the market’s fastest-growing segment by far.

Another disadvantage Toyota has is in advanced auto software. The Financial Times reports, “The latest ranking of auto groups’ digital performance from consultancy Gartner shows only three legacy carmakers — Ford, GM and BMW — make it to the top 10 while the rest are dominated by Nio, Xpeng and BYD from China and US start-ups including Tesla, Rivian and Lucid.” Notably, the world’s two largest car companies by revenue, Toyota and Volkswagen, did not make the list.

Most experts believe that the future of the auto industry will be determined by EV sales and the software used in new features, which include self-driving cars. If Toyota is behind in these, its stock price will continue to suffer.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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