China Is Killing Volkswagen, and Rivian Will Suffer Next

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By Austin Smith Updated Published
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China Is Killing Volkswagen, and Rivian Will Suffer Next

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Key Points:

  • China’s EV Dominance: Chinese EV companies are pushing Volkswagen out of the market, adding to their global struggles.
  • Declining Sales: VW is facing challenges in both Europe and the US, with their main brand struggling.
  • Rivian Funding Risk: Volkswagen’s financial issues could jeopardize their $5 billion commitment to Rivian.
  • Though EV companies have some struggles and challenges, investors have already identified “The Next Nvidia.” See what all the excitement is about by clicking here now.

Watch the Video

Edited Video Transcript:

[00:00:00] Douglas A. McIntyre: And Volkswagen has another problem. They have a big problem here. China, all the, all the manufacturers, Western manufacturers and Japanese, and even South Koreans are now facing the fact that after China being an incredibly profitable market, that the homegrown EV companies are literally pushing them into the ocean, which means that if you were a manufacturer from one of those two geographies, uh, if you include Korea three.

[00:00:32] Douglas A. McIntyre: You’ve lost a huge amount of your bottom line. So that means Volkswagen has a problem in China. The second largest car market, which is in the United States. Nobody buys a Volkswagen. A Volkswagen is like a Fiat or something. They’re the VW sales in the United States are. Close to zero compared to the larger cardinal.

[00:00:57] Douglas A. McIntyre: They’re probably more than Fiat, but less than say Subaru. But what it means is, is that Volkswagen is also sort of trapped in Europe. It’s not, it’s not like Volkswagen’s management can say, well, we’re strong in China. We’re strong in the US so the fact that we’re having trouble in Europe, we can handle, they cannot handle trouble in Europe.

[00:01:23] Douglas A. McIntyre: No. And they can’t live

[00:01:24] Lee Jackson: on the luxury stuff. You know, you, you just can’t live on Porsche and, and, and the other brands that they have on enough use that, that’s not

[00:01:32] Douglas A. McIntyre: the

[00:01:32] Lee Jackson: bread and butter for a vw

[00:01:34] Douglas A. McIntyre: It’s not enough. You take Audi and Porsche, which are, they’re the largest of their two luxury, right.

[00:01:39] Lee Jackson: Luxury brands right

[00:01:41] Douglas A. McIntyre: there is not there.

[00:01:42] Douglas A. McIntyre: You don’t have enough unit sales. With those to make up for the problem that you’re going to have lower sales with the, you know, with the flagship brand, which is

[00:01:52] Lee Jackson: right.

[00:01:54] Douglas A. McIntyre: And as you look at this, uh, the United States is not comparable. It’s not as if there’s like some law that says that, uh, us car companies have to manufacture more EVs.

[00:02:07] Douglas A. McIntyre: Although I think at one point, the Biden administration, I think Did lay down a rule, but I don’t think that something that they could enforce, but you can see the same kind of thing creeping into the United States. You’ve made Ford and General Motors have made these. Investments in, uh, in EVs that are in the tens of billions of dollars.

[00:02:29] Douglas A. McIntyre: And now what they’re finding out is everybody’s coming and buying gas powered cars, so they can’t take that manufacturing cost and facility out of their expenses. That has to stay in. Now they’ve gone into the EV business. So what they have is they have two huge cost structures. One was supposed to be great.

[00:02:49] Douglas A. McIntyre: It turned out to be crummy. The other one was supposed to go away and it’s awesome. And there’s a lot of off powered cars.

[00:02:56] Lee Jackson: Yeah, you’re right. And there’s something else that, that looms very, very big here for our friends at Rivian because, um, the pledge initially from Volkswagen was over a period of time, there would be 5 billion of funding.

[00:03:12] Lee Jackson: Well, there was an upfront pledge of a billion as I’m pretty sure, but If they’re having to close plants and they’re cash tight on production in Europe, do you think they’re going to fully fund Rivian when their basic probably is, you know, problem is electrical vehicles? I think that funding could be in big.

[00:03:32] Douglas A. McIntyre: No, no, I’m that’s right. Like, oh yeah, I want to put more money into electric vehicles while we’re not selling any. No,

[00:03:40] Lee Jackson: I’ll bet you any money that at one juncture in the not too distant future, BWE says, sorry, we can’t fulfill that commitment. We have problems in Europe. And number two, you know, Rivian who will continue to run out of money.

[00:03:53] Lee Jackson: We’ll have to go to somebody else. Maybe their pals at Amazon, but I don’t think that those guys want to be in the EV business. So what happens are, are they, you know, are they a dead man walking sort of situation?

[00:04:05] Douglas A. McIntyre: Yes, they are. The answer is you don’t need to go any further. The answer to that is probably

[00:04:10] Lee Jackson: not.

[00:04:10] Lee Jackson: Yes, but I think the clearest sign, you know, because we’ve had people push back against us on this, you know, the Ribbians somewhat doomed because, Oh, they’re going to get all this money from VW. Well. VW is closing plants, so I can’t believe that they’re looking to put five billion into a company that doesn’t sell many cars despite their contracts with Amazon.

Photo of Austin Smith
About the Author Austin Smith →

Austin Smith is a financial publisher with over two decades of experience in the markets. He spent over a decade at The Motley Fool as a senior editor for Fool.com, portfolio advisor for Millionacres, and launched new brands in the personal finance and real estate investing space.

His work has been featured on Fool.com, NPR, CNBC, USA Today, Yahoo Finance, MSN, AOL, Marketwatch, and many other publications. Today he writes for 24/7 Wall St and covers equities, REITs, and ETFs for readers. He is as an advisor to private companies, and co-hosts The AI Investor Podcast.

When not looking for investment opportunities, he can be found skiing, running, or playing soccer with his children. Learn more about me here.

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