Apple: European Union Uses Thor’s Hammer

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By Douglas A. McIntyre Published
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The European Union has had enough of the iTune’s monopoly, or so they say.

According to the FT: "Apple and several major music companies are facing a European Commission antitrust probe after Brussels issued formal charges alleging that the deals that underpin the sale of music through the hugely popular iTunes platform violate competition rules."

In some ways it is surprising that the EU took so long. It has been chasing Microsoft over its operating system and media player monopoly for years. The Apple (AAPL) i Tunes platform is so dominant in its industry that the Europeans have really been taking their time. Of course, Apple is not based in Europe.

Several major record companies are also being investigated. These are thought to include EMI, Warner Music Group (WMG) and Sony BMG.

iTunes probably is a monopoly, but the question is open whether that is a bad thing for consumers. Music lovers can find all of their favorite hits in one place, pay very little for them, and play them on a single device that comes in several colors.

Apple now faces the double edged sword that companies like AT&T (T), IBM (IBM), and Micosoft (MSFT) have run into in the past. Success breds government regulation. Companies that do too well serving their customers are viewed as much more likely to fix prices and drive out competition.

But it is hard to say that the deal is bad for people in Europe or anywhere else. Can a competitor really sell a song for $.99 and make money? Will record companies make more if Apple has a direct competitor with signifcant market share?

It is hard to say that the status quo is bad for consumers in Europe or anywhere else.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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