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Media

The Death of Newspapers?

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By Douglas A. McIntyre Updated Published
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From Ticker Sense

Earlier this year when the Wall Street Journal reformatted its layout, one of the changes instituted was the placement of ads on the front pages of sections including the "A Section".

To some, the fact that the Journal felt the need to place ads all over the front pages for more revenue was an indication that newspapers were a dying breed.

Well if history is any guide, then it could be a long death.  In this morning’s issue, the Journal reprinted a copy of the cover of its June 14,1897 issue, and right on column 2 of the front page one can see in big bold letters, the word ADVERTISING (yellow highlight added).  So if the Journal was running ads on its front page over 100 years ago, and is still around today, then ads on the front page today should not necessarily be indicative of being bad for the industry.

Wsj_june_1897_2

http://www.tickersense.typepad.com/

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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