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EA To Reap Rewards From LucasArts (ERTS)

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By Douglas A. McIntyre Updated Published
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LucasArts and BioWare Corp. today announced that they have entered into an agreement to create an interactive entertainment product.  Normally we wouldn’t cover this because both are private companies.  But BioWare is in the process of being acquired by Electronic Arts (NASDAQ:ERTS), and we have covered how EA wants to come up with more answers to the success of the Halo franchise.  This is not the first such agreement between the two companies.

The product, details of which will be unveiled at a later date, will be developed and published by BioWare and LucasArts, and will push the boundaries of the gaming market by utilizing the strengths of both companies to deliver an innovative, high-quality experience.

It sure sounds like a new MMORPG (massive multiplayer online role playing game) is coming down the pipe.  These and other companies are soon to be covered in our Special Situation Investing Newsletter because of some radical changes that are coming in the video game sector in 2008.  Bungie Studios is on the path to independence, at least somewhat.  Certain previews will be made to our free email distribution list.

Jon C. Ogg
October 30, 2007

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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