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Media

EA Making Star Wars Games for Years to Come!

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By Jon C. Ogg Updated Published
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Star Wars
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Electronic Arts Inc. (NASDAQ: EA) has a better friend from an old friend in the world of video games and brands. News has broken that the Walt Disney Co. (NYSE: DIS) and EA have entered into a new multiyear exclusive licensing agreement to develop and publish new games based on Star Wars characters and storylines.

While financial terms were not disclosed, EA is going to develop and publish new Star Wars titles on all interactive platforms and the most popular game genres. Disney will retain certain rights to develop new titles within the mobile, social, tablet and online game categories.

Disney has gone out of its way to indicate that there will be many more Star Wars efforts launched other than just Episodes 7,8, and 9. We called this a multi-generational win for Disney and the EA deal only goes to show that Disney is not lightening up on its efforts here.

EA even shows that DICE and Visceral will produce new games, while BioWare continues to develop for the Star Wars franchise. As a reminder, it was only about 14 months ago that EA showed that more than 2 million of the Star Wars: The Old Republic MMORPG sales had been seen.

This may just be a continued expansion of the past to some, but this and a new wave of consoles coming to market in time for Christmas should offer some added support for what is currently a turnaround situation for EA.

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About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. a673b.bigscoots-temp.com.

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