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Media

Fox Business Network (NWS); Dead On Arrival

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
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No on watches Fox Business. Perhaps a few agoraphobics and people who are unemployed.

According to The New York Times, the average number of people watching Fox Business on weekdays is 6,300. The figures are based on Nielsen measurements for each weekday from Oct. 15 through Dec. 14. CNBC had a comparable number of 283,000 viewers.

Taking into account the huge number of dollars spent on promoting the network, the viewership is a disaster. Fox, a part of News Corp (NWS) had hoped to mount a credible threat to GE’s (GE) market leader CNBC. Industry numbers show that the older business channel is highly profitable.

Fox Business now has to hope its can build numbers that are not totally embarrassing by using its new affiliation with The Wall Street Journal which News Corp recently purchased. But, is certainly will be harder to get guests to go on a network that has fewer viewers than most community colleges have students.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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