Take-Two to EA: Pay Up or Watch ‘Grand Theft Auto 4’ Go Gangbusters (ERTS, TTWO)

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By Douglas A. McIntyre Updated Published
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If you have ever seen a video game company go on the defensive in staying independent or by demanding much more money, you are seeing it over at Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

Its board of directors has announced that it has thoroughly reviewed the proposed buyout offer from Electronic Arts Inc.’s (NASDAQ: ERTS) and it unanimously determined that the $26.00 per share cash offer is inadequate.  The company cites that this is in multiple respects and is contrary to the best interests of stockholders.  It has recommended that shareholders do not tender any of their shares to Electronic Arts.

Shares closed up about 1% at $25.82 yesterday and are up 0.5% at $25.95 in pre-market trading.  Since this deal was proposed by Electronic Arts, shares have traded as high as $27.61.  Over the last 5-year period shares have flirted with nearing $30.00 but never penetrated that level or stayed there.

Grand Theft Auto 4 is being released on April 29 for $59.99 on the Xbox 360 and PS3 platforms after a long-awaited delay.  The GTA series is always a mega-hit in video game sales.  The company is either putting its whole future in that franchise leading it out of the last 2-years of turmoil, or it wants a higher price.  Electronic Arts better decide if it will pay $30.00 ahead of that release or if it is willing to risk letting Take-Two get away.  The company has also laid out its agenda for its annual shareholder meeting next month.

We have covered this sector routinely in our open email distribution list.

Jon C. Ogg
March 26, 2008

Jon Ogg produces the Special Situation Investing Newsletter and can be reached at [email protected]; he does not own securities in the companies he covers.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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