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Media

Gannett (GCI): USA Today Ad Figures Implode (MHP)(GCI)(NWS)(TWX)(WPO)

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By Douglas A. McIntyre Published
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Gannett (GCI), the country’s largest newspaper company posted its revenue for the May period.

Advertising revenue dropped 14.3% to $347 million. This was an acceleration from the year-to-date rate of decrease of 11%.

Real estate classified was off over 30%.

Most notable was the sharp decrease in ad revenue at USA Today, the country’s largest newspaper by circulation. Sales were off 18.4% compared to the previous year as ad pages fell from 324 to 260, a 20% decline.

Because of the national nature of its distribution, USA Today’s trends are likely to mirror those of publications including The Wall Street Journal (NWS), Time (TWX), Newsweek (WPO), and BusinessWeek (MHP).

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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