A Solution For Troubled Newspapers And Magazines: Internet-Only Products

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Updated Published
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pc2No printed Wall Street Journal. No printed New York Times, or Newsweek or The New Yorker. That possibility grows more by the day.

Hearst, which said it would close it Seattle paper, the Post-Intelligencer, has told some members of its staff that they may be candidates to create an online version of the paper as its print version is shuttered.

According to the AP, “An unspecified number of the P-I’s 181 employees received `provisional offers’ Wednesday and Thursday to work for the online venture.”

Several large city dailies, including The Rocky Mountain News, have already folded. The Boston Globe is supposedly losing $1 million a week. Most analysts looking at figures from The Washington Post Company (WPO) say Newsweek loses money. The New York Times newspaper, owned by NYT (NYT) may loose money this year. The Wall Street Journal, part of News Corp (NWS) is losing advertising at an alarming rate.

The good aspect of having publications move to an “online-only” format is that the brands survive. The bad news is that most of the employees from the print property will not keep their jobs. Internet versions of publications often bring in only 5% or 10% of the sales that the physical versions of the properties do. But, the online business are not burdened with the costs of printing and distribution. Internet advertising is also more likely to grow than print is. Some major national weekly magazines and large business magazines like BusinessWeek have lost half of their advertising pages over the last two years. That trend is not likely to be reversed.

In the future, the big daily newspaper and national weekly magazine will not be printed at all. They will exist on the internet, run by much smaller staffs. But, at least they will exist.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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