IPO FILING: Changyou.com, Chinese MMORPG (CYOU)

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By Douglas A. McIntyre Updated Published
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It has been a while since we had an IPO filing and the IPO market has been a ghost town with only a handful of deals since last summer.  Changyou.com, a Chinese MMORPG video game operator, apparently has ambitions of an Initial public offering in the U.S.    The company developed the game Tian Long Ba Bu, or TLBB, which was launched in May 2007.

It currently operates two MMORPGs, TLBB, and Blade Online, or BO, which it licensed from a third party. For the three months ended December 31, 2008, Changyou.com had approximately 1.8 million active paying accounts, which game points are utilized for the purchase of virtual items at least once during a given period, for TLBB and approximately 159,000 active paying accounts for BO.

Changyou.com’s revenues grew from $42.1 million for the year ended December 31, 2007 to $201.8 million for the year ended December 31, 2008.  Its net income grew from $5.3 million to $108.0 million during the same period. For the year ended December 31, 2008, 93.6% of total revenue was attributable to TLBB.

This filing is for 7.5 million ADRs which will represent 15 million Class A ordinary shares in China.  It says  3.75 million of the shares are being sold by the company and 3.75 million are being sold by existing shareholders.

Sohu.com Inc. (NASDAQ: SOHU) currently owns the company, so this is technically a partial spin-off from Sohu.com.

The company has listed a price range of $14 to $16 per share and has applied to take the designated ticker of “CYOU” on NASDAQ.  Credit Suisse and Merrill Lynch are listed as lead underwriters, while Citi and Susquehanna Financial are also listed in the offering.

JON C. OGG

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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