Magazine Advertising May Be En Route To Worst Year Ever (WPO)(TWX)(MGP)

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Updated Published
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bear21The drop in magazine advertising pages is continuing as the first quarter ends, and it looks like Q2 will not be better. According to MIN, which tracks advertising pages for major US publications, Fortune, part of the Time, Inc. division of Time Warner (TWX), is down 30% through its mid-March issue. Rival Forbes is off 17% through the same period.

Through the third week in March, McGraw-Hill (MHP) flagship BusinessWeek’s ad pages are down 32%. Time  Inc.’s Entertainment Weekly is off 39%, Time Magazine is off 29%, and the Washington Post’s (WPO) Newsweek is down 34%.  Sports Illustrated is down 29% through the same period.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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