Video Game Sales Hammered Again In November (TTWO)(ERTS)(SNE)(MSFT)

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By Douglas A. McIntyre Updated Published
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The holiday shopping season and price cuts are not helping video game sales. November figures from industry research firm NPD show sales of software and consoles in the US dropped almost 8% to $2.7 billion.

The Nintendo Wii picked up some of its lost momentum. Its sales figures in October were unusually poor for the market leader. In November, the company sold 1.26 million Wii consoles.

The Microsoft (NASDAQ:MSFT) Xbox 360 sold 819,500 million units followed by the Sony (NYSE:SNE) PS3 at 710,400. Price cuts made by the companies two months ago do not seem to be stimulating demand, but they may have hurt margins.

Software sales were helped by record shipments of the new “Call of Duty Modern Warfare 2” game. But, weak sales and a poor forecast from Take-Two Interactive (NASDAQ:TTWO) and very modest earnings from the top video game company Electronic Arts (NASDAQ:ERTS) highlight the fact that video game sales have not recovered beyond the success of one or two blockbuster games.

This holiday selling season is the only chance that the video game industry has to recover from its worst year in memory and that recovery did not materialize in November.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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