GameFly Files For IPO (GFLY)

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By Douglas A. McIntyre Updated Published
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GameFly, Inc. has filed its registration statement with the SEC which will allow the company to come public via an initial public offering.  Shares will be sold by GameFly and by certain selling stockholders.  The number of shares nor any sort of price range has been set, but for filing purposes it said it would sell up to $50 million in securities.  Hopefully the poor IPO market won’t get in the way of this one.

BofA Merrill Lynch and Piper Jaffray are listed as the joint book-running managers; Cowen & Co. and William Blair are listed as co-managers for the deal.  The proposed stock ticker will be “GFLY” on NASDAQ.

GameFly is the largest subscriber-model online video game rental service, with more than 334,000 subscribers listed as of September 30, 2009. The company’s game library is made up of over 7,000 game titles on all major video game consoles and hand-held platforms.  It also sells new and used games.

Revenues have increased from $15.8 million in the fiscal year ended March 31, 2005 to $84.7 million in the same time in 2009.  In the same period its subscriber base rose from about 74,000 to more than 328,000.  For the six-month period ended of September 30, revenues were $38.387 million in 2008 and $46.431 million in 2009.  In those same 6-month periods, 2008 saw operating income of $2.44 million and net income of $1.481 million, versus $5.95 million in operating income and $732,000 net income in 2009.

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JON C. OGG

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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