A Very Bad Year for Monthly Magazines

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By Trey Thoelcke Published
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With the shuttering of Newsweek’s print edition, the attention of the media world has turned to other magazines with such severe print problems that they also will have to move entirely online.

MIN is out with its monthly figures for the year through November, and several magazines are in substantial distress. Martha Stewart Living, owned by Martha Steward Living Omnimedia (NYSE: MSO), posted a drop of 29% year to date. Kiplinger’s Personal Finance ad pages are down 23%. Its rival, Smart Money, already has closed its print operation. Ad pages at Shape are down 24%. At National Geographic, pages are down 20% for the first eleven months, but it has a rich parent. So does Redbook, which posted a drop of 20% as well.

The year generally has been a bad one for monthly magazines, and some will not make it into next year.

Douglas A. McIntyre

Photo of Trey Thoelcke
About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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