Prospects Dim for the Daily Beast After Andrew Sullivan’s Departure

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By Trey Thoelcke Published
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Widely followed blogger Andrew Sullivan will leave the Daily Beast, just as he left The Atlantic before that. Sullivan plans to start a “for pay site” for which his new firm will charge as much as $19.99 per year. Sullivan said he could have stayed at the Daily Beast. He must have believed the media operation would not pay him as well as a new independent business would.

His move means that the future of the Daily Beast has become cloudier. It has closed the print edition of Newsweek, which will save money, but may do little else. Based on several measures, the Daily Beast audience fell significantly after the national election. Sullivan certainly will take some of his audience with him, whether that number is in the hundreds of thousands, or the low seven figures. The New York Post has reported that the Daily Beast will lose $20 million this year. With Sullivan leaving and the election over, that number could climb, and with it the likelihood the Beast will survive the fall.

Douglas A. McIntyre

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About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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