The Return of Cheap Ads to Online Media

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
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One thing about advertising trouble at large websites is that it is impossible to hide. Ads for cheap mortgages show up everywhere. Financial sites run ads for chocolate cereal. If these trends are a signpost, display advertising rates will suffer this quarter. And that trouble will show up in the earnings and revenue of companies that own these sites.

Among some of the telltale ads are these:

“The Secret Stock Trick to Making Millions” from a site that promotes PennyStocks.com. (Clearly a safe way to invest to make big money.)

“The End of Obama: Obama Scandal Could Bring Worst Shame to White House Since Clinton Era” from right-wing newsletter house Stansberry Research.

“Alert: Do Not Boost Testoerone” from LivingResearchInstitute.com.

“U.S Law Makes It Easy to Declare Bankruptcy” from Total Attorneys LLC (by the way, to get the information, just enter your zip code).

“Did You Know: If your car is over three years old, you are being ripped off by not using this ridiculously easy tip” from LowerMyBils.com. (Another chance to enter you name, and spouse’s name, along with zip code.)

“One Strange Tip for White Teeth” (Risk-Free Trials Still Remain) from Online Health Trends.

“Warren Buffett Confesses: Warren Buffett’s shocking confession will change your investment strategy” from Market Trend Signal.

“No Surgery Face Lift That Horrifies Surgeons” from Skin Care Research. (A chance to buy LifeCell All-in-One Anti-Aging treatment.)

“Don’t Be the Next Target, Is the Government Is Spying on You? Learn to Get Off the Grid Legally” from The Sovereign Investor (just put in an email address).

“Prostate Cancer Treatment, Groundbreaking Protocol in Atlanta. Survival Data on Over 14,000 Men!” from Radiotherapy Clinics of Georgia, which offers a product called ProstRcision.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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