Why One Analyst Sees Netflix Rising to $500 Soon

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By Jon C. Ogg Published
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Netflix Inc. (NASDAQ: NFLX) has turned a Wall Street analyst fan into an even larger fan. Oppenheimer’s Jason Helfstein has maintained an Outperform rating on Netflix on Monday, but the price target has been raised to $500 from $435 in the call.

We figured this would be the highest call of all analyst price targets, but there is an analyst price target up at $525. That was from Needham back in late February.

Oppenheimer’s Helfstein sees the main driver here as the company’s international opportunity ahead. Earnings targets have been put at $5.96 per share for 2014 and $10.18 per share for 2015. That would generate P/E multiples of 70 for 2014 and 41 for 2015.

Oppenheimer sees 6 million subscribers in Canada by 2020. And if you use a 50% market penetration among its global target markets, then the global streaming subscribers of Netflix could reach 255 million.

Helfstein said:

We are updating our long-term International subscriber forecasts to reflect specific country assumptions, and provide an upside analysis based on higher broadband penetration. As a result, we are increasing our price target to $500 from $435, which implies 20% upside potential from current levels. We estimate US and Canada penetration levels are currently 44% and 34%, respectively. Using the growth of penetration in Canada, which increased from 0% in 2011 to 10% in 2012 and an estimated 34% today, we are assuming 30% average international penetration in 2020. Our prior model only went out to 2018.

Netflix shares closed at $417.83 on Friday, and the stock was up about 1% around $422.25 in midday trading on Monday. Its shares have traded in a range of $205.75 to $458.00 over the past 12 months. We urge investors to keep in mind that the consensus price target is roughly $410, according to Thomson Reuters.

ALSO READ: Top Trade Ideas From the 2014 J.P. Morgan TMT Conference

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About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. a673b.bigscoots-temp.com.

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