Can ‘Mad Max: Fury Road’ Top ‘Avengers: Age of Ultron’?

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By Douglas A. McIntyre Published
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“Avengers: Age of Ultron” posted North American box office numbers of $77 million last weekend. Based on the usual movie sales trends, that should drop below $50 million in the upcoming weekend, and perhaps much lower. As its numbers decline, another ultra-action movie will hit theaters: “Mad Max: Fury Road.” Can it open with a weekend take of $50 million? It has a good chance.

The Mad Max series has at least one thing in common with the Avengers one, beyond violence. Its potential success is based on several movies, spread over a number of years. As part of a sequel-driven Hollywood studio strategy, a follow-on movie is often less risky financially than a new one.

The Avenger series traces back at least to “The Incredible Hulk” made in 2008, according to Box Office Mojo. It includes some 11 films. The Mad Max franchise has had a much less impressive history. The first “Mad Max” opened in 1980. The last installment, “Mad Max: Beyond Thunderdome” was released 20 years ago. All of the early three movies in the franchise share with the “Fury Road” film is director George Miller, who has moved from directing violent films to children’s ones, the most notable of which are “Happy Feet” and “Pig: Babe in the City.” Miller has proven he can direct a blockbuster of sorts. “Happy Feet” posted a box office total of $198 million. His next success movie might be “Mad Max vs. Happy Feet,” a sort of “Batman v Superman,” at least with one set of personable characters.

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“Mad Max: Fury Road” is a test of sorts. Can a sequel work across 20 years, or does a franchise that spreads over those decades have to find an entirely new audience? Miller may be the common thread among the films in the franchise, but people rarely attend movies because of their directors.

“Mad Max: Fury Road” does have a lead star different from the first three. Mel Gibson held that spot in those, and was replaced by Tom Hardy. The only person close to a big star in the movie is model Charlize Theron. And she is not a very big star at all.

“Mad Max: Fury Road” shares only one thing with “Avengers: Age of Ultron,” which is a streak of violence that runs across nearly the entire picture. That may be the only reason one franchise can trump the other, at least for a weekend.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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