Twitter Admits Workforce Is Not Diverse

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By Douglas A. McIntyre Published
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Twitter Inc. (NYSE: TWTR), like other new world tech companies, admitted it does not employ enough women and minorities. It will try to erase that with programs to increase the representation among these groups. It has even set specific, detailed goals. The plans to move toward diversity are, intelligently, a “commitment” and not a promise. Twitter, in other words, will try its best.

Janet Van Huysse, VP, Diversity and Inclusion, wrote in a blog post:

We want the makeup of our company to reflect the vast range of people who use Twitter. Doing so will help us build a product to better serve people around the world. While we’ve already been working towards internal diversity goals at different levels of the company, I’m very pleased to report that we are now setting company-wide diversity goals — and we’re sharing them publicly.

We considered simply setting company-wide hiring goals, but we don’t want to stop at that. If our aim is to build a company we can really be proud of — one that’s more inclusive and diverse — we need to make sure it’s a great place for both new and current employees to work and to grow. That’s why these new goals focus on increasing the overall representation of women and underrepresented minorities throughout the whole company.

Furthermore, it’s important to define what these changes will yield a year from now. We’re holding ourselves accountable to these measurable goals, as should you.

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The fact that a company has an executive to handle diversity and inclusion says something in and of itself.

The goals boil down to targets by race and sex, which Twitter has the ambitious goal of reaching by the end of next year:

Increase women overall to 35%
Increase women in tech roles to 16%
Increase women in leadership roles to 25%
Increase underrepresented minorities overall to 11%*
Increase underrepresented minorities in tech roles to 9%*
Increase underrepresented minorities in leadership roles to 6%*
*US only

To meet these marks, Twitter will either have to grow its employment total at a rapid pace or lay off people and replace them.

Since Twitter is in trouble due to lackluster results and what is perceived as poor management, layoffs are as likely as not. It is one way to approach diversity, although likely not the preferred one.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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